Ross Lightle Declarations

When I committed to helping clients reach their potential several years ago, I established declarations that I still abide by today:

• INFORMATION – I am here to teach you the skills and provide you with the tools and information you need to become successful, NOT to raise money out of the room. You can trust what I tell you as being the best information I have and that I have no ulterior motive or agenda.
• TEACH – I will teach 100% of all our programs except those where I am not qualified, or that you would be better served by others, such as Accounting / Tax Planning, Risk Management, and Marketing/Social Media Trainings. My handpicked power team of Accountants, Lawyers and Marketing experts will train you but I will be there also. I understand this is a lack of leverage on my part. I know it will keep me small in the avocational learning arena. My response is, “I teach because I like to teach, not to grow a massive seminar business. I have been there done that and didn’t like the necessary underlying morality driving the business.” I know critical skills and tools that every investor / business person needs to know. What I teach is based on my experience. When I work with you – what you see is what you get – nothing is held back. If I don’t know something I will tell you. I will use my vast network of connections to put you with the right people so your success is not held back by my lack in a particular area.
• EXPERIENCE – My jobs is to take 40 years of real business, construction, contracting, and investing experience and convert it into real workable knowledge and tools that you can specifically apply to your world. All of us have attended seminars which sounded great in the pitch or at the moment, but when we got home, the question was: How do I actually put this to use to change my business or my life? My commitment is to teach you the critical skills I have learned, the hard way, in such a way that you can walk out of my coaching or training and begin using them immediately.
• GROWTH – I will never stop growing, learning and refining my skills and arsenal of tools. If I don’t continually work on me I will have no value to give you. Your value starts with me. I read every day – the same time every day. I keep up on current events and politics that affect our business world and decisions we make. I attend learning platforms, events, coaching, and research new businesses and ideas. I own and run businesses and I’m an active investor. I continually grow in my personal, professional, and spiritual life. What and how I used to coach people is different today than it was 15 years ago. Techniques change – principals remain the same. I am committed to growth and serving. My motto is “be the servant you were born to be”. I work at being the best servant I can – daily.
• COACHABLE – Being coachable is a critical part of anyone’s success. I teach what I have done and what I know works. I believe you can only take a person as far as you have already gone. I work with my coach Tony Jeary. Tony constantly challenges and pushes me to new levels. I am the Canadian representative of his model of Strategic Acceleration – Clarity / Focus / Execution. Working with the Strategic Acceleration model, the bottom line is You getting Results You Want Faster. I teach you what I have been taught and put into practice so you achieve Results in compressed time frames.
• MASTERY – I will strive for Mastery so I can take you from Good, to Great, to Mastery levels as my coach Tony does with me. I am persistently and consistently practicing to improve. I believe in failing forward fast. Anyone who has heard me speak or knows me through the nearly 20,000 hrs of coaching and training, will know that this farmer is nothing special. I have simply consistently and persistently dedicated my life to daily improvement so I can serve you to the best of my ability as I also strive for mastery.
• CONNECTED – I will stay connected to our clients and support them. I am committed to making a difference in people’s lives, and the best way to do this is to be available. I am very accessible and love helping our clients grow, succeed and get results in compressed time frames.
• INSPIRE – I don’t want to motivate you – that is temporary. I want to inspire you. I believe you can learn the best techniques and have access to the best tools in the world, but if you’re not inspired to use them, it’s a waste of money and time. Excuses, lack of belief, and/or fear is what keeps us paralyzed to a point that you will never reach your full potential. Success = Why x (How + Effort). The most important of these three is of course your “why”. When the dream is big enough the facts don’t count. You can learn the skills and techniques to be successful, but you must be inspired to use what you’ve learned. You must find a reason bigger than you – and that reason is never the money. Your reason to succeed must be greater than your reason or the “pain” to remain where you are.
• INTEGRITY – I will not compromise my integrity for growth. One of the problems with the seminar world is the never ending need to sell the next event. The seminar business is a deferred income model and this model of business never survives long term. I will not tell people what they want to hear, just to fill an event.

Being successful at anything, including business and investing, requires skills, practice, and work. It doesn’t happen over-night. You can’t rely on your instincts or your emotions. There are no magic pills or little formulas. Creating and keeping wealth is rare … if it weren’t, we wouldn’t study and patronize the people who do it.

What I teach is not for everyone, nor do I want it to be. Some people are bound and determined to look for the get rich quick “scheme”. Some people simply do not want to make the sacrifices necessary. Some people are interested in only making money, and have not considered and documented the reason why they are making money. Some people live in denial and consider that trading time for money is the answer. Additionally, most people have not discovered and aligned their personal and professional values – a prerequisite for long term success.

If you do not want to grow and change, what I teach is not for you, but you will find no shortage of “gurus” who will offer the hope you’re looking for with wild promises of success. They may even suggest you invest with them – caution! If you are looking for that person and organization who can take you to the next level of success then I look forward to working with you. I am confident that we can dramatically impact your life in a very positive way.

In Respect